Footprints Network
Footprints Network is a highly successful fundraising mechanism that encourages consumers to donate to tangible, poverty alleviation projects globally.
Their sophisticated online reporting system manages multiple currencies, time-zones, businesses and projects; it is truly global in its scope. HOW DOES IT WORK? If you sell products or services online and have more than 1000 transactions per month, you can integrate Footprints into your purchase path. Your customers then check a box to add their donation to a dot com mob project to the purchase total. Customers can see the donation totals rising in real time and then all project outcomes are reported back on the footprints network website.
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BUSINESS BENEFITSA ready-made Indigenous initiative A simple, minimal cost system that can be added to your website in less than a day, Improves your bottom line Implementing the Footprint fundraising approach has demonstratedly increased online sales conversion rates. Greater connection with your customers Your customers will develop a direct and emotional relationship with your company by making small personal contributions to a meaningful cause. Positively position your company Customers will feel positive about having a relationship with a company that also wants to make a difference, leading to: - Customer retention - Customer referrals - Additional sales $ in = $ out Your reputation will be enhanced by your customers knowing that 100% of their donations will pass directly to their chosen project. |